Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

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I loved the first half of the book, where I could find some really interesting campaigns and useful tips to create such ads.

For one viewer of advertising, the creativity will be with an excess, while for the other - perfectly. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. The other ad being the Volkswagen ad (page 150) with an empty parking spot between a cop car and a row of motorcycles, to advertise for the new park assist feature. Luke Sullivan in 4oo pages perfectly outlines the best techniques and creative ambition needed to make it in the advertising industry.Since social media is where infinite connections happen, it’s important for companies to be a part of these connections. From a marketing point of view, the main thing is the sale, and not whether the target audience likes advertising or not, whether they think it is creative or not, whether it is elegant or not, and so on. is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry. Updating all the classic creativity training of the first five editions, this latest edition now provides the necessary tools to navigate the field’s changing technical and social media landscapes.

But as the author himself recommends other books, I'll be looking into those, especially the ones on technique. Overall, Hey Whipple, Squeeze This is a wonderful book to read for a basic understanding of many aspects of marketing and advertising. No wonder it's assigned to college students; it's instructive and entertaining, just the way a good ad should be. Even with winters raging outside and our father raging inside, we still managed to have a wildly fun, thoroughly dysfunctional time growing up, thanks to the protection of our mother.One can read 10 classics on "How to present creative work" and still fail to do it for lack of practice. For example an ad that I found outrageous and funny that my husband found offensive was the “Jingle Bells” commercial for Joe Boxer and K-Mart that was aired a few years ago. The ads also need to sneak in places like Facebook or in-between games like Words With Friends and even place them imperceptibly as props in movies.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
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