"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

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"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

RRP: £99
Price: £9.9
£9.9 FREE Shipping

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This blueprint for Jolly can also be found in an earlier book of 1902, The Round the World ABC, where a suspiciously familiar-looking sailor appears under ‘P for Penzance’. Our blog takes you behind the scenes at the National Railway Museum, from how we care for our world-class collections and the latest discoveries from our archives to what we've got planned for the future. Skegness is SO bracing - A Donald McGill parody of the famous Jolly Fisherman poster created by artist John Hassall in 1908 for the Great Northern Railway (GNR). During the 1890s, a new type of artistic poster was taking Europe and the US by storm, turning the advertising hoardings of towns and cities into what was dubbed ‘the poor man’s picture gallery’ and whipping up a ‘poster-mania’ that saw a craze for collecting among connoisseurs. John Hassall visited Skegness in 1936, and was quoted as saying "[that Skegness] was even more bracing and attractive than I had been led to expect.

It was Easter time, 1908, when the poster was first seen by tourists who were encouraged to travel from Kings Cross on a special three shilling excursion to Skegness.This famous Vintage Railroad Poster artwork of Frank Newbould “A boy pulling the ‘Jolly Fisherman’ by his red scarf along the beach of Skegness” published in 1908 was one of the most popular posters for its time.

It is regarded as one of the most famous holiday advertisements of all time and is believed to have influenced the success of Skegness, Lincolnshire as a holiday destination. The poster famously depicts a fisherman skipping along the beach, with the slogan “Skegness is SO bracing”. Since these providers may collect personal data like your IP address we allow you to block them here. Producing somewhere close to 12,000 postcard illustrations during his lifetime, of which 200 million copies were printed, McGill’s cheeky designs (such as his take on the Jolly Fisherman) became synonymous with kiss-me-quick, British seaside humour.

The latter became Hassall’s second home following their first holiday there in 1908; in the 1920s, he designed a poster for the town, of a little girl in a large bonnet on the beach.



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